Pet Food

Functional Treats & Supplements that enhance pet wellness and vitality

We produce innovative functional pet treats and supplements – biscuits, chews, jerky strips, powders, oils, toppers, and soft chews – that are purposefully designed for targeted health benefits, like longevity, mobility, and gut health, with regulatory compliance and consumer preference.

Pet Food Formulation & R&D Services

Functional Treats & Supplements

Functional treats and supplements encompass a vibrant and rapidly growing product area that serves as a bridge to nutrition and health. They go beyond simple treats to provide functional ingredients based on scientific evidence to help maintain wellness proactively, manage the aging process more effectively than the aging process, and address specific health conditions such as joint support, gut balance, calmness, and immunity. Examples of formats that have derived from this segment include functional biscuits, chewable acts, jerky strips, powders, oils, food toppers, and gummies or soft chews that will contain functional actives like collagen and calming botanicals. [1]

This segment is growing the fastest and continues to expand in the supplement space because consumers are demanding more individualized and preventative care suitable for longevity, mobility, and gut health. Regulatory organizations (AAFCO, FEDIAF, veterinary authorities) guide on claims, safety and labeling, to help ensure transparency for efficacy of products. [2]

At the Food Research Lab, we utilize robust nutritional science, ingredient research, and formulation technology to produce functional treats and supplements that continually deliver on global safety and quality while providing excellent palatability and targeted health benefits.

Scientific and R&D Approach

The Research and Development methodology employed in our products integrates the most current scientific advances and consumer expectations to create functional treats and supplements centered on the health outcomes for the pet:

Targeted formulations:

Products that contains probiotics, omega-3 fatty acids, collagen peptides, botanicals (e.g. turmeric), and numerous bioactives to help achieve targeted health outcomes (e.g. joint support, calming).

Product Innovation:

Guarantees to offer a choice of product forms- including chewables and jerky strips for convenience, powders and oils to facilitate dose adjustment, and soft chews for palatability.

Palatability and acceptability:

Unique and different flavor combinations and textures that promote acceptability across life stages and breed variation of dogs

Safety and shelf-life:

Processed under controlled manufacturing, with tailored shelf-stable products (stable in respect to being free from spoilage and/or pathogens) and stability of relevant bioactives.

Regulatory Compliance:

All products are produced in accordance with the applicable international pet food or supplement (health products) regulatory guidelines to help facilitate veterinarian acceptance and streamline the approval process for the pet supplement market.

Science Engineered:

Conveniently provides scientific development through both in vitro and in vivo, and clinical data to meet the health claims, easy optimization designed for life stage and breed, plus efficacy and safety.

Functional Treats Supplements Sector in Pet Food (1)-1

Targeted Product Formats

Product Format Description Key Benefit
Biscuits Crunchy functional snacks that have a vitamin or botanical functional benefit Convenient palatable, daily supplementation
Chews Soft or firm chewable treats that are infused with joint, calming, or gut actives Easy to administer functional health treat.
Jerky Strips Natural textured treats with bioactive ingredients Highly palatable with the added benefit of chewing behavior
Powders Nutrient blends and actives that can be simply sprinkled or mixed into your pet’s regular meals Flexible dosing target; ideal for pets with digestive or coat health issues
Oils Concentrated omega-3 and/or botanical extract with oils Precise dosing and enhanced bioavailability
Toppers Flavor enhancer with probiotics and antioxidants Increase the palatability of food while providing health benefits
Gummies/Soft Chews Uses gel to incorporate collagen or calming or antioxidant agents Highly accepted, includes a soft chew and will be beneficial for more sensitive pets

Life-Stage & Functional Nutrition

New Product Development by FRL

Puppies/Kittens

New Product Development by FRL

Adults Pet

Senior Pet

New Product Development by FRL

Therapeutic Fresh Meals

FRL Service Scope

Service Area Description
R&D & Innovation Formulating and reformulating treats and functional supplements with bioavailable actives and a clean-label philosophy
Custom Formulation Creating biscuits, chews, jerky strips, powders, oils, toppers, and gummies aimed at species, breed, or health function
Prototype Development Piloting product texture, flavor consistency, stability, and availability of actives in a pilot-scale
Quality & Safety Testing Testing for microbial load, water activity, oxidative stability, and consistent delivery of dosage
Regulatory & Labeling Support We provide global regulatory guidance for functional treats and supplements, covering AAFCO, FEDIAF, FSSAI, and BIS, including ingredient approval, claim substantiation, labeling compliance, and dossier preparation for market access.
Sensory & Palatability Trials Conduct animal acceptance and palatant effectiveness testing for the various formats of treats
Packaging Solutions Provide recommendations on packaging systems as well moisture and oxygen barrier systems to maintain ingredient integrity and shelf life
Scale-Up & Costing Supports commercial scale production, process validation, and cost for functional treat/chewables.

Regulatory Landscape for Novel & Emerging Pet Food Formats

Functional treats and supplements for pets are under strict regulatory oversight in all three major markets for their safety, quality, and truthfulness in marketing.

  • Global Regulatory Compliance: Functional treats and supplements must comply with regulation to FSSAI (India), FDA/AAFCO (USA), and FEDIAF/EFSA (EU) food safety, ingredient quality, and labeling.
  • Health Claims & Scientific Substantiation: Health claims must be scientifically substantiated and approved by respective authorities: FSSAI, FDA, or EFSA; all ingredients should be prominently labelled, their dosage mentioned, and their purpose stated.
  • Manufacturing & Quality Standards: Manufactured must follow Good Manufacturing Practices (GMP) and meet quality benchmarks. (BIS IS 11968:2019 in India, AAFCO in USA, FEDIAF in EU).
  • Import/Export & Trade Regulations: Import/export of animal products needs permits, quarantine compliance, and adherence to customs, trade and certification regulations are to be followed: DAHD in India, FDA/USDA in the USA, and EU customs.
  • Labelling & Consumer Protection: Correct labelling, ingredient list, nutritional value, expiry, and net weight and compliance with consumer protection and e-commerce laws should be properly followed in all the regions.

Compliance means safety, proper labeling, and access to world markets.

Process flow

1

Ingredient Preparation

Quality ingredients will be procured for safety assessment (e.g. protein, carbohydrate, binder, and active bioactives) and standardized for compliance and consistency.

2

Formulation and Blending

The initial step will involve mixing the ingredients together into a homogenous formulation to promote the best presumably uniformity of the nutrient and active ingredient characteristics while protection the desired composition and stability characteristics.

3

Processing into Product Format:

The product will then be manufactured into the formulation used to deliver the product to the pet (i.e., biscuits, chews, jerky strips, powders, oils) in the form of a manufacturing process such as extrusion, baking, dehydration, molding, etc.; this will optimize the texture and/or size while assisting with the bioactives retention.

4

Coatings and Actives

Flavors, surface coatings, and any additional functional actives are applied to formulating a palatable product, control the release of contents, or for aesthetics.

5

Drying, Cooling & Packaging

The completed treats are dried or cooled if needed, filled into packaging resistant to moisture and oxygen, and sealed to maintain freshness and nutritional qualities.

5

Quality & Shelf-life Testing

Finished products are tested for microbial safety, physical parameters, oxidative stability, accurate doses, shelf-life validation assuring safety, efficacy, and compliance.

Why Choose FRL

  • Leading the way in innovative functional pet nutrition.
  • Experience across nutritionists, food scientists, veterinarians, and academic researchers.
  • Longstanding experience with palatability, safety and regulatory approval.
  • Ability to take from small pilot production to full commercialization.
  • Customized solutions focused on pet health and pet owner convenience.
Frequently Asked Question