Menu Development Optimization for Restaurants

Our goal is to make your dream concept a commercial product, integrating our strong knowledge of ingredients and techniques to help you make the right decisions

Menu Development Optimization for Restaurants

Your menu serves as the primary point of contact between your customers and your company. A menu that pushes customers to your higher-profit products boosts up-sells and encourages repeat business, and referrals are made up of various variables. Food Research Lab’s professionals are menu specialists, analyzing and developing them, so they become successful selling tools, from menu design and layout to seasonal foods, legal compliance, and technical concerns.

Steps Food Research Lab’s FRL follows to help develop the right menu for your restaurant

  • Menu research & development
  • Nutritional Analysis
  • Menu Item Development
  • Menu Optimization
  • Preparation of a menu concept and recipe development.
  • Listing all essential items.
  • Examining your distribution network.
  • Developing a budget report for your meal items.
  • Analyzing your plating and glassware options.
  • Establishing a test kitchen.

Steps Food Research Lab’s FRL follows to help develop the right Menu Development for your restaurant

Our chefs will share their unique ideas with you and provide sparks of inspiration for one essential element or a meal they, or you wish to make. After that, we'll prepare a small quantity of the food and undertake a sensory analysis before finalizing it.

We ensure attention to detail and think from the perspective of your customers. We acknowledge every intricate detail and ascertain the following

  • Clarity of menu-content
  • The suitable price range for the target audience
  • Neatly presented menu
  • Understandable Structure
  • Mentioning the Currency Signs in a way that does not intimidate customers
  • Relevant and appealing photographs of the dishes

At Guires Food Research Lab Innovation Center, we perform customer research. We have test kitchens, a test bar, a variety of meeting spaces, and focus group rooms. Chef-driven recipe creation, product/menu development, brand positioning, and consumer research are all services we provide. We also have a small batch food production facility to make a few meals on a modest scale.

Key contact

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Contact us to discuss your Glycaemic Response Initiatives needs.