The demand for herbal beverages is soaring in the UAE
The beverage industry in the UAE is undergoing a paradigm shift as consumers head towards healthier, plant-based drinks, feeling turned off by sugary and artificial counterparts. The demand for herbal beverages can be driven by several key factors:
- Health and Wellness Trends: Exactly what kind of immunity-boosting detoxifying relief from stress beverages are in demand.
- Cultural Preference for Herbal Ingredients: Traditional herbs like saffron, cardamom, ginger, and hibiscus are deeply ingrained in their culture and Middle Eastern tradition.
