Hospitality and leisure
We redefined fast-casual loyalty
The Challenge
Target group: Vegetarian, vegan, lactose intolerant and health-conscious consumers
Assignment: To develop different variants of oat milk.
Solution : The oat milk was successfully produced that has an acceptable shelf life and at the same time retaining the inherent nutritional properties of oats (beta-glucan).
In the recent time’s non-dairy milk alternative became very popular in the functional and speciality beverages across the globe due to the various health concerns like cow milk allergy, lactose intolerance, calorie concern and hypercholesterolemia etc., Demand for a non-dairy alternative was significantly increased in vegan diets as well. In this scenario, oat milk is found to be the most nutritious non-dairy alternative which needs to be explored. It has great potential to be used as a nutraceutical owing to its therapeutic benefits. Oats milk is very low in fat and contains a greater amount of calcium compared to the cow’s milk. One serving (1 cup) of oat milk can contain about 36% of the RDA for calcium while cow milk only covers 28%. It also provides 2-4g of fibre and many more nutrients.
In today’s world, beverages are no longer considered as refreshments or thirst-quenchers; consumers opt for foods or beverages with specific health benefits. One such major functional requirement is milk alternatives to answer problems of cow milk consumption. There is a great scope to explore Oat Milk as an alternative for cow milk.
Benefits