Natural Energy Drink

CLIENT

Ready To Drink

Natural Energy Drink

OUR ROLE

We redefined fast-casual loyalty

What Our client required?

Assignment: Formulation of natural energy drink where the caffeine is derived from herbal extracts and optimising the sensory and processing parameters. This case study focuses on the following:

  • Formulation of energy drink – This was formulated so that the caffeine is sourced from the herbal extracts added and not from synthetic sources.
  • Taste – Natural energy drinks tend to have a bland taste. The product should not have a herbal taste but be sweet.
  • Packaging material – Packaging that can withstand high pressure should be used.
  • Sweetness – Stevia added to the product should not contribute to a bitter aftertaste.

What did we do?

Challenges

  • Formulation of energy drink – Natural caffeine sources must be selected for formulating the energy drink.
  • Taste – The ingredients gave rise to a bitter herbal taste. Stevia added to sweeten the product left a bitter aftertaste.
  • Packaging material – The packaging material should withstand high pressure resulting from carbonation.

What did we do?

Energy drink
Energy drink

Solution

  • Formulation of energy drink – The formulation was carried out considering the sensory attributes of the product, like its taste, colour and flavour. After conducting sensory evaluation and numerous trials, the product was reformulated to have excellent sensory properties.
  • Taste – The herbal taste of the product was masked by adding flavours to the product, and the sweetness was optimised.
  • Processing parameters – The carbonation pressure was optimised based on numerous trials to finalise the optimum pressure.
  • Packaging material- A strong material that can withstand high pressure was used as a packaging material.
  • Sweetness – Different combination trials were done to enhance the sweetness and reduce the bitterness of the product.

Benefits 

  • The beverage developed is plant based, gives instant energy
  • It is also a healthier product since it is prepared from natural ingredients.
  • The product contains natural sweeteners, which is a healthier alternative to sugar.

Testimonials