Why Choose Food Research Lab's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Food Research Lab's Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Food Research Lab reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

Personalized Packaging OF Food Products - Guires Food Research Lab

08 Aug

Personalized Packaging OF Food Products

by Food Research Lab

in What Science Can Do

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With the ever-changing landscape that is product packaging, the ability to keep up with packaging trends could have a major effect on your company’s market share. In recent years, brands have been unable to stay relevant in their markets by relying on traditional advertising and “the way we’ve always done it.” In order to attract new and existing customers, it is becoming increasingly important to keep a brand’s positioning fresh, original, and eye-catching. The increased necessity to refresh a brand’s packaging has produced a range of trends outside of personalization for organisations who don’t have the resources to design it. Many customers who want to feel guilt-free about their purchases nevertheless value the drive to make “green” packaging utilising natural and/or recycled materials.

The increased necessity to refresh a brand’s packaging has produced a range of trends outside of personalization for organisations who don’t have the resources to design it. Many customers who want to feel guilt-free about their purchases nevertheless value the drive to make “green” packaging utilising natural and/or recycled materials.

Fig.1. Packaging Innovation Map (StartUs Insights.com)

Customers are gravitating toward packaging that depicts the actual product, particularly for food and beverages, because they feel more at ease buying something if they know exactly what they’re getting. In general, avoid confusing customers because, in many circumstances, less is more.

Overall, it is critical to update your packaging so that you do not fall behind your competition while maintaining your brand identity. When you’re caught up in redesign and innovation, it’s easy to lose sight of the main aspects of your brand’s messaging. While personalisation is becoming increasingly crucial, don’t allow it get in the way of your brand’s ideals.