Beverage Formula Development
First and foremost, what is your drink’s vision? You must have a marketing strategy (selling point) and a target market in mind (consumer). It will be much easier to build a product if you know to whom you will be marketing your drink. So you’ve come up with a list of components for your cocktail. We can begin at the stage of concept development.
Identification of customer requirements, talks with food scientists and production managers, brainstorming sessions, and complete preparation of your drink’s idea are all part of the concept creation process. We’ll present you with 2-3 various concepts (ideas) for your drink formula during this procedure. Following your approval, we’ll move on to the recipe development step.
Laboratory work, laboratory testing, reformulations, prototype creation, and formula optimization are part of the recipe development stage. We’ll produce 4-6 new drink formulations for you to try out during this phase, and we’ll give you prototypes to test out. We will be able to provide you with pricing after we get your confirmation. We will strive to optimize the recipe if the pricing is not suitable for you, as everything is dependent on the pricing of the ingredients on the market.
Your drink is almost ready after the recipe formulation step. We prepare the compound for your drink’s bottling and send the raw materials to the bottling facility.