Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

Food And Beverage Packaging Trends

Guires Food Research Lab > Recent Trends – Insights > Food And Beverage Packaging Trends

Vibrant packaging

According to market research, “70 per cent of customers perceive graphics, colour, and form to be the most appealing components of packaging.” Colour gradients are becoming increasingly popular in a variety of design fields. Clour, brightness and Gradients provide depth and intricacy to logos and packaging, making them more intriguing. Graphical aspects draw attention to items on the shelf, unlike minimalism or historic packaging that employs solid or muted colours. To keep the design unobtrusive, selecting the right package colours is crucial.

Emotional Investing

Customers don’t want just the product alone and the desire to be a part of something bigger than themselves. Studies show that emotions more influence individuals than knowledge regarding brand judgments. The main reason for advertising, strategizing on social media and other

Vintage Packaging Concepts

The sentimental value of vintage designs cannot be overstated. They make people joyful by reminding them of simpler times. Any method or indication of a bygone era is referred to as “vintage.” This might be a single period or a series of periods. Such techniques elicit feelings that aren’t just appealing to folks who grew up at that age. They also appeal to millennials, who have likely never lived through that period.

Clear Labeling

“38 per cent of customers are willing to acquire a newly introduced product with clear product information,” according to a study on packaging and consumer behaviour.

People are aware of what they consume. Although food packaging offers ingredient information, decipher the tiny print. Companies use transparent packaging to list the ingredients and eat. Fit, the company’s healthy food delivery service, revamped its packaging to make it easier to see what’s within each box. Clean labelling may help you elevate your brand’s image while also assisting customers in making an informed purchase.

Better Portability

Most customers nowadays do not have time to sit, and this means they’re always on the lookout for food that’s simpler to grip, hold, consume, or transport. Food packaging manufacturers put extra effort to make it portable to accommodate this need. McDonald’s, for example, has a unique McBike package for bikers. You can carry a burger, fries, and a drink in a collapsible container that can be fastened to the handlebar.

Customization

Personalization has always been an essential aspect of food packaging and is now one of the most popular trends. According to Deloitte Consumer Review, over half of millennials and Generation Z want individualized products. Food packaging customization has become a reality as manufacturing rates have increased.

Smaller food businesses may not afford the personalized food packaging craze, but there are ways to create packaging. Manual customization might involve personalized bags, boxes, stickers, or even gift tags to boost brand memory and appeal.

Minimalist Styles

In packaging design, minimalism is a significant trend. Simple labelling and packaging have replaced showy fonts and complicated procedures in the packaging sector.

Because of its straightforward character, minimalism is here to stay. It helps emphasize the product’s worth and avoid overpowering clients with images. This design style may be found in practically all modern food packaging, including snack bars, ketchup bottles, and even paper packing for restaurant takeout meals. Maintaining a minimalist design makes the box seem cleaner and saves money. Raw Pressery Juices’ simple beverage packaging is an excellent example.

Long-Term Viability

“Around 84 per cent of buyers are prepared to spend an extra INR 3 for sustainable packaging.”

Food packaging has grown more environmentally friendly in recent years. Big businesses are ditching single-use plastics favouring biodegradable, recyclable, or reusable packaging to make it more eco-friendly.

Paper packaging is being made available more than ever before. Plastic food trays, for example, are being phased out in favour of biodegradable meal trays. Many studies are being done on edible food packaging, where the pack may be eaten as a food component. Several start-ups have begun producing single-use food packaging and cutlery using plant-based materials for increased sustainability.