Breakfast Cereal Trends

While the flavour is still the most significant factor in choosing a morning cereal, customers are increasingly concerned about their health. The previous year has refocused its emphasis on keeping healthy. For example, in the United Kingdom, 75 per cent of cereal customers regard taste to be a major factor, whereas 57 per cent consider health. Breakfast cereals are one of the goods that 69 per cent of customers worldwide use to improve their health. Breakfast cereal is a product that can tick all the boxes: flavour, convenience, and health, all of which will continue to be significant in the future.

Manufacturers, particularly those who can give customers new healthier alternatives without losing flavour, will benefit from this spike in interest in morning cereals. Here are some of this year’s worldwide breakfast cereal trends:

1. Natural

Natural ingredients are becoming more popular in morning cereals as many customers believe healthier and more sustainable. In Germany, for example, half of breakfast cereal buyers choose grains made with natural ingredients. Natural claims, such as no artificial additives or preservatives, have climbed by 16 per cent in new cereal releases across Europe in the last five years.  As more people choose a natural start to their day, this trend is expected to expand.

2. Fiber-rich

Breakfast cereals with high fibre content are likewise becoming more popular. Whole grain was the leading claim in last year’s worldwide cereal launches, with 38 per cent, followed by high fibre with 30 per cent. 6 While fibre has always been associated with digestive health; the epidemic has raised awareness of its importance in supporting a strong immune system.

3. A High Protein Diet

While high protein is popular worldwide, the Asia Pacific area is leading the way, with high protein cereals accounting for 11% of the region’s cereal releases last year.

Protein is especially essential in India, where 54 per cent of respondents consider a high-protein breakfast healthy. The Food Research Lab develops novel protein cereals. We created a Keto-Friendly Cereal for a customer, with milk protein concentrate, whey protein isolate, and peanut flour, giving 17 grammes of protein per serving.

4. Ingredients That Are Linked To The Immune System

COVID-19 has made foods that promote a healthy immune system more crucial than ever. Special K Immune Support in the UK, with a combination of vitamins, minerals, and fibre, and Table of Plenty Immunity+ Porridge in Australia, with vitamin C-rich Kakadu plum, honey, and ginger, in addition to critical vitamins and minerals, are two new morning bowls of cereal positioned to satisfy this requirement. Fewer than 3% of worldwide cereal releases between 2016 and 2020 included immunity claims, showing unmet potential in this sector.

Healthy Breakfast Cereals

  • Muesli

Muesli, which contains raisins, almonds, and four different grains, is excellent. Muesli’s relatively high sugar content keeps active youngsters, and others energised in sports. Both milk and yoghurt can be used to make it. You may dress up the muesli and offer it to the kids as a fast evening snack.

  • Cornflakes

Cornflakes, which are high in carbs, iron, and Vitamin B complex, are suitable for schoolchildren and the elderly. It’s an especially wonderful breakfast during the rainy season when the body begins to retain water.

  • Wheat Flakes

It’s a wheat porridge variation that’s a wonderful contrast from the usual morning cereals. However, taking only wheat flakes for breakfast is ineffective unless they are fortified with additional calcium.

  • Oats Porridge

If you don’t add extra sugar to your oats in the morning, it’s wonderful for folks with high cholesterol and diabetes. Oats’ high fibre content helps normalise blood sugar and reduce depression in persons prone to it.

Conclusion

Consumers returned to having breakfast at home in 2020, resulting in a 4.3 per cent gain in revenue for the Cereal Production business. However, demand is expected to decline once firms reopen in 2021, resulting in a 2.0 per cent increase in 2021.