Zooz, the revolutionary non-alcoholic functional beverage, is officially making its UK debut following a £1.25 million investment. This mushroom-infused wellness drink is set to reshape the no-and-low alcohol category, offering a sophisticated, health-conscious alternative to traditional soft drinks and mixers.
Zooz: The Groundbreaking Mushroom-Based Adult Soft Drink Launches in the UK
Zooz, the revolutionary non-alcoholic functional beverage, is officially making its UK debut following a £1.25 million investment. This mushroom-infused wellness drink is set to reshape the no-and-low alcohol category, offering a sophisticated, health-conscious alternative to traditional soft drinks and mixers.
Developed over four years by former personal trainer and competitive swimmer Daniel Soos, Zooz is not just a functional drink—it’s a new sub-category in adult soft beverages.
What Sets Zooz Apart?
- Powered by Mushrooms & Superfoods – Infused with Lion’s Mane (for cognition) & Cordyceps Mushrooms (for endurance), plus ginseng & green coffee beans for an added metabolic boost.
- Balanced, Sophisticated Taste – Inspired by Italian bitters, Zooz delivers a zesty, crisp citrus twist with a refreshing depth of flavour.
- Clean-Label & Sustainable – Zero sugar, gluten-free, no artificial additives, and plastic-free packaging.
- Low-Calorie Alternative to Alcohol – Just 26.25 calories per 250ml serving, making it ideal for the sober, sober-curious, and mindful drinkers.
- Premium & Versatile – Enjoyed neat, chilled with an orange slice, or as a unique mixer in cocktails.
Market Expansion & Availability
Following successful trial runs in London’s premium bars, Zooz is now being stocked in both on-trade and off-trade retailers. The drink is available in sleek, recyclable 250ml aluminium cans, featuring a luxurious gold design.
- RRP: £1.95 per 250ml can
- Sustainability: Organic mushrooms sustainably harvested in East Asia, processed in Germany, and crafted in the UK.
The Vision Behind Zooz
The Vision Behind Zooz
Daniel Soos, Founder & CEO of Zooz, shares:“Zooz isn’t just a functional drink—it’s pioneering a whole new beverage category. I saw a gap in the market for an adult soft drink that truly delivers on both wellness and taste. After years of dedication, I’m thrilled to launch Zooz and set a new benchmark in the non-alcoholic space. It’s a game-changer for the industry and a revolution in how we approach mindful drinking.”
FRL Insights: The Rise of Functional Beverages
At Food Research Lab, we see a growing trend in mushroom-based and functional wellness drinks as consumers shift towards natural, health-enhancing beverages. The success of Zooz highlights key market trends, including:
- The increasing demand for nootropic and adaptogenic ingredients
- The rise of premium, sophisticated non-alcoholic beverages
- Sustainability-driven innovation in beverage packaging
For brands looking to develop their own nootropic, functional, or wellness beverages, FRL provides expertise in R&D, formulation, ingredient sourcing, and regulatory compliance.
Want to create the next breakthrough functional drink? Connect with FRL today for expert beverage development solutions!
Let’s create something Innovative and Delicious together
Food Research Lab strives for excellence in new Food, Beverage and Nutraceutical Product Research and Development by offering cutting edge scientific analysis and expertise.
