Why Choose Food Research Lab's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Food Research Lab's Food Research Lab takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Food Research Lab reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

Zooz, the revolutionary non-alcoholic functional beverage, is officially making its UK debut following a £1.25 million investment. This mushroom-infused wellness drink is set to reshape the no-and-low alcohol category, offering a sophisticated, health-conscious alternative to traditional soft drinks and mixers.

Zooz: The Groundbreaking Mushroom-Based Adult Soft Drink Launches in the UK

Consumer & Market Research, Mar 13, 2025

Zooz, the revolutionary non-alcoholic functional beverage, is officially making its UK debut following a £1.25 million investment. This mushroom-infused wellness drink is set to reshape the no-and-low alcohol category, offering a sophisticated, health-conscious alternative to traditional soft drinks and mixers.

Developed over four years by former personal trainer and competitive swimmer Daniel Soos, Zooz is not just a functional drink—it’s a new sub-category in adult soft beverages.

What Sets Zooz Apart?

Powered by Mushrooms & Superfoods – Infused with Lion’s Mane (for cognition) & Cordyceps Mushrooms (for endurance), plus ginseng & green coffee beans for an added metabolic boost.
Balanced, Sophisticated Taste – Inspired by Italian bitters, Zooz delivers a zesty, crisp citrus twist with a refreshing depth of flavour.
Clean-Label & Sustainable – Zero sugar, gluten-free, no artificial additives, and plastic-free packaging.
Low-Calorie Alternative to Alcohol – Just 26.25 calories per 250ml serving, making it ideal for the sober, sober-curious, and mindful drinkers.
Premium & Versatile – Enjoyed neat, chilled with an orange slice, or as a unique mixer in cocktails.

Market Expansion & Availability

Following successful trial runs in London’s premium bars, Zooz is now being stocked in both on-trade and off-trade retailers. The drink is available in sleek, recyclable 250ml aluminium cans, featuring a luxurious gold design.

The Vision Behind Zooz

Daniel Soos, Founder & CEO of Zooz, shares:

“Zooz isn’t just a functional drink—it’s pioneering a whole new beverage category. I saw a gap in the market for an adult soft drink that truly delivers on both wellness and taste. After years of dedication, I’m thrilled to launch Zooz and set a new benchmark in the non-alcoholic space. It’s a game-changer for the industry and a revolution in how we approach mindful drinking.”

FRL Insights: The Rise of Functional Beverages

At Food Research Lab, we see a growing trend in mushroom-based and functional wellness drinks as consumers shift towards natural, health-enhancing beverages. The success of Zooz highlights key market trends, including:

The increasing demand for nootropic and adaptogenic ingredients
The rise of premium, sophisticated non-alcoholic beverages
Sustainability-driven innovation in beverage packaging

For brands looking to develop their own nootropic, functional, or wellness beverages, FRL provides expertise in R&D, formulation, ingredient sourcing, and regulatory compliance.

Want to create the next breakthrough functional drink? Connect with FRL today for expert beverage development solutions!