Trends that Will Spur Beverage Innovation
Sugar Substitute
The urge to eliminate sugar is motivated by a health and wellness movement that is backed by nutritional recommendations and increasingly regulated by legislation.
Creating with Cannabis
The cannabis market’s interest and prospects continue to expand. Cannabis sales are increasing all around the world, including in nations where legalisation has not yet occurred.
Following market changes and studying environments where cannabis is legal, such as Canada, is a solid first step. Innovative beverage companies may capitalise on a big potential by strategizing a savvy entry into this expanding market. The goal will be to continuously innovate while evaluating and reducing the associated risks and challenges.
Sustainability
Beverage firms may differentiate themselves and gain market share by incorporating sustainability into their products and supply chains. Whether it’s experimenting with innovative packaging options or selecting production partners who are committed to addressing environmental challenges, establishing an eco-conscious brand identity can pay dividends for beverages.
Less alcohol
There is a lot of space for expansion and inventiveness as no and low alcohol drinks compete with traditional beer, wine, and spirits. Smart product positioning and appealing to new audiences will be critical to elevating the industry and developing momentum for new goods that arise within it.
More low-alcohol and zero-proof drinks are predicted to hit the market , while customers are also drawn to ‘functional plus’ drinks, vibrant colours, exotic flavours, and distinctive textures in their beverages. To satisfy the demands, food research lab professionals are available to assist you with services such as feasibility, formulation, sample development, and recipe optimization. Our food specialists keep elements that are generally recognised as safe in mind while producing a health beverage.