Rowntree's, the No.1 brand for ice lollies in the UK has now unveiled its latest refreshing frozen delight inspired by tropical flavors- Rowntree's Mango ice lolly, now bursting forth with tantalizing mango and passion fruit blended, bringing the taste of sun-ripened juicy mangoes with each mouthful.
Froneri Expands Rowntree’s Ice Lolly Range with New Mango Flavor for 2025
Rowntree’s, the No.1 brand for ice lollies in the UK has now unveiled its latest refreshing frozen delight inspired by tropical flavors– Rowntree’s Mango ice lolly, now bursting forth with tantalizing mango and passion fruit blended, bringing the taste of sun-ripened juicy mangoes with each mouthful.
Collated from fresh fruit juice, unmixed and artificial colors flavor-preservatives, this HFSS-compliant ice lolly demonstrates Rowntree’s commitment to natural delicious snacking.
Rowntree’s Mango-a fun and fruity sensation
- Mouthwatering tropical flavor: a delicious mix of mango and passionfruit
- Made from real fruit juice-no artificial additives
- This is HFSS Compliant – a guilt-free feel-good snack.
- Playful & vibrant branding-from Rowntree’s “Free the Fun!” campaign
Availability & Pricing
Now available in all major UK supermarkets
- Asda & Morrisons: launching in January 2025
- Other major retailers: March 2025
RRP:
- £2.50 (Take-home format)
- £1.40 (Impulse single format)
Rowntree’s Free the Fun! Campaign
To go alongside the launch, Rowntree’s have rolled out a campaign that’s fully integrated across social media, PR and shopper engagement, all of which really reinforce the playful and vibrant brand positioning of Rowntree’s.
Will Yates, Brand Manager at Rowntree’s, says: “We’re absolutely delighted to introduce Mango into the Rowntree’s stable! It’s a fabulously tropical new flavor, packed with refreshing zing, and we know it’s going to be a winner with consumers young and old. As the leading ice lolly brand in the UK, we can’t wait to really add even more feel-good snacking to our customer base.”
FRL Insights: The Growing Demand for Natural, Fruit-based Frozen Treats
At Food Research Laboratory, we are watching a boom in the frozen dessert market: considering changes a bit from:
- Real fruit-based frozen treats– Moving from artificial flavors
- HFSS snacking options– Keeping up with changing regulations
- Tropical and exotic flavors– Mango and passionfruit and continue to rule consumer preference.
For companies to come up with path-breaking frozen desserts, FRL offers the R&D, Formulation, Sensory profiling, and regulatory compliance expertise.
Want to create the next frozen sensation? Contact FRL for expert product development solutions!
To scale these solutions, Food Research Lab focuses on:
- Sustainability: Incorporating biodegradable packaging and local sourcing to reduce environmental impact.
- Scalability: Developing low-cost, high-efficiency manufacturing processes to expand reach.
- Collaboration: Partnering with governments, NGOs, and humanitarian organizations to implement widespread nutrition programs.
Let’s create something Innovative and Delicious together
Food Research Lab strives for excellence in new Food, Beverage and Nutraceutical Product Research and Development by offering cutting edge scientific analysis and expertise.
