Why Choose Food Research Lab's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Food Research Lab's Food Research Lab takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Food Research Lab reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

Rowntree's, the No.1 brand for ice lollies in the UK has now unveiled its latest refreshing frozen delight inspired by tropical flavors- Rowntree's Mango ice lolly, now bursting forth with tantalizing mango and passion fruit blended, bringing the taste of sun-ripened juicy mangoes with each mouthful.

Froneri Expands Rowntree’s Ice Lolly Range with New Mango Flavor for 2025

Consumer & Market Research, Mar 28, 2025

Rowntree’s, the No.1 brand for ice lollies in the UK has now unveiled its latest refreshing frozen delight inspired by tropical flavors– Rowntree’s Mango ice lolly, now bursting forth with tantalizing mango and passion fruit blended, bringing the taste of sun-ripened juicy mangoes with each mouthful.

Collated from fresh fruit juice, unmixed and artificial colors flavor-preservatives, this HFSS-compliant ice lolly demonstrates Rowntree’s commitment to natural delicious snacking.

Rowntree’s Mango-a fun and fruity sensation

Mouthwatering tropical flavor: a delicious mix of mango and passionfruit
Made from real fruit juice-no artificial additives
This is HFSS Compliant – a guilt-free feel-good snack.
Playful & vibrant branding-from Rowntree’s “Free the Fun!” campaign

Availability & Pricing

Now available in all major UK supermarkets

Asda & Morrisons: launching in January 2025
Other major retailers: March 2025

RRP:

£2.50 (Take-home format)
£1.40 (Impulse single format)

Rowntree’s Free the Fun! Campaign

To go alongside the launch, Rowntree’s have rolled out a campaign that’s fully integrated across social media, PR and shopper engagement, all of which really reinforce the playful and vibrant brand positioning of Rowntree’s.

Will Yates, Brand Manager at Rowntree’s, says: “We’re absolutely delighted to introduce Mango into the Rowntree’s stable! It’s a fabulously tropical new flavor, packed with refreshing zing, and we know it’s going to be a winner with consumers young and old. As the leading ice lolly brand in the UK, we can’t wait to really add even more feel-good snacking to our customer base.”

FRL Insights: The Growing Demand for Natural, Fruit-based Frozen Treats

At Food Research Laboratory, we are watching a boom in the frozen dessert market: considering changes a bit from:

Real fruit-based frozen treats– Moving from artificial flavors
HFSS snacking options– Keeping up with changing regulations
Tropical and exotic flavors– Mango and passionfruit and continue to rule consumer preference.