As the year begins, many individuals are setting fitness resolutions and prioritizing healthier choices, making clean-label sports nutrition more relevant than ever. Leading the charge in natural endurance fueling, The Scottish Bee Company has officially launched B-Gel, a honey-based sports gel designed to provide a clean, effective alternative to synthetic, caffeine-heavy energy gels.
Scottish Bee Company Introduces B-Gel: A Natural Alternative to Synthetic Sports Nutrition
As the year begins, many individuals are setting fitness resolutions and prioritizing healthier choices, making clean-label sports nutrition more relevant than ever. Leading the charge in natural endurance fueling, The Scottish Bee Company has officially launched B-Gel, a honey-based sports gel designed to provide a clean, effective alternative to synthetic, caffeine-heavy energy gels.
Why Honey for Sports Nutrition?
Honey has long been recognized for its natural sugars (fructose & glucose)—the very same energy sources celebrated in sports nutrition for their quick absorption and sustained endurance benefits. Unlike traditional caffeinated or artificial gels, B-Gel delivers pure, natural fuel alongside immune-boosting polyphenols that may even help reduce airway inflammation, making it beneficial for athletes managing asthma or respiratory concerns.
Each convenient single-serve sachet of Scottish heather honey offers:
25g of natural carbohydrates (15kcal of raw energy) for endurance
Antimicrobial properties that foster beneficial gut bacteria
10x more manganese than standard honey, supporting anti-inflammatory benefits & faster recovery
Scotland’s Answer to Manuka Honey for Performance & Recovery
Scottish heather honey has been compared to New Zealand’s Manuka honey for its exceptional nutritional value and recovery-supporting benefits. It provides a clean, natural energy source without the need for synthetic ingredients or excessive caffeine, making it an ideal fuel for endurance athletes, runners, and gym-goers.
A New Era in Sports Nutrition
“Zooz isn’t just a functional drink—it’s pioneering a whole new beverage category. I saw a gap in the market for an adult soft drinkthat truly delivers on both wellness and taste. After years of dedication, I’m thrilled to launch Zooz and set a new benchmark in the non-alcoholic space. It’s a game-changer for the industry and a revolution in how we approach mindful drinking.”
According to Scottish Bee Company co-founder, Suzie Millar:
“Honey has always been a staple in kitchens, from porridge toppings to baking and soothing sore throats. However, its potential in sports nutrition has remained overlooked. With B-Gel, we wanted to create a simple, easy-to-use energy solution that athletes can conveniently consume mid-run or workout. The sports gel market is flooded with synthetic, caffeine-heavy products—sometimes, nature already has the perfect answer.”:
Where to Buy & Availability
Scottish Bee Company’s B-Gel is now available at ScottishBeeCompany.co.uk and select sports retailers across the UK.
Format & Pricing: Convenient, squeezable sachets, designed for on-the-go consumption during workouts and endurance sports.
FRL Insights: The Future of Natural Sports Nutrition
At Food Research Lab, we recognize the growing demand for clean-label, functional nutrition solutions. The rise of natural, honey-based sports gels highlights key trends:
At Food Research Lab, we recognize the growing demand for clean-label, functional nutrition solutions. The rise of natural, honey-based sports gels highlights key trends:
Shift towards natural endurance fuels – Athletes are moving away from synthetic, lab-made energy gels
Gut-friendly sports nutrition – Natural antimicrobial properties support better digestion and overall wellness
Sustainable & clean energy sources – Consumers prefer
For brands looking to innovate in functional sports nutrition, FRL provides expert R&D, ingredient sourcing, formulation, and market strategy solutions.
Want to develop a natural performance product? Connect with FRL today for cutting-edge sports nutrition innovation!