Health Food products made with protein ingredients, such as margarine, frozen cuts, baking products, spreads, yoghurt, and milk sausages, gain traction and see high demand. The demand is also growing due to the increased use of these goods by health-conscious and elderly customers. Furthermore, an increase in the development of many proteins by numerous manufacturers that contain a large variety of amino acids and perform unique functions such as satiety, muscle recovery, weight reduction, and energy balance is expected to provide the industry with enormous growth opportunities. (1)
The demand for plant-based proteins was valued at USD 16.45 billion in 2018 and is expected to reach USD 40.53 billion by 2025, growing at a CAGR of 13.75%. Customers’ willingness to follow a vegan diet is expected to accelerate the global plant-based protein market’s expansion.
In 2020, North America led the industry, accounting for more than 40.0% of global sales. Increased intake of chips, frozen cereals, and energy bars are driving up demand for protein ingredients. The launch of new products by Mead Johnson and Cargill, Inc., such as Enfamil Human Milk Fortifier Liquid High Protein, to meet market demand for cholesterol-free and low saturated fat drinks is projected to drive product demand much higher. (3)
Germany has the highest share of sales in the European region in 2020. The increase of Germany’s senior population has fueled demand for medical, nutritional products that aid in bone and muscle preservation. In the near past, this has boosted appetite for these ingredients. Furthermore, the role of protein ingredients in Alzheimer’s disease treatment has positively affected the German market. (4)
Due to the developing consumer markets in countries like China and India, Asia Pacific is projected to rise at the fastest pace in sales during the forecast period. Because of the easy supply of raw materials, China is one of the world’s leading producers of plant and animal-based products. In China, soy protein is commonly eaten, accounting for over 91% of the country’s plant-based protein market. Furthermore, over the next few years, South Korea, Malaysia, Indonesia, India, and China are expected to see increased demand for food product devlopment and packaged foods and beverages. (5)
The European industry controlled the lion’s share of the market. This domination may be due to the region’s high consumption. Europe consumes more than twice as much as the rest of the world. The high-protein trend in food and drinks and personal care and cosmetics is gaining traction in Germany as protein claims on new food and beverage releases begin to rise. The rising prevalence of health-related issues, combined with a focus on food safety, flavour, and freshness, is changing food demand. As a result, the market for protein ingredients is expected to expand.
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