Why Choose Food Research Lab's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Food Research Lab's Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Food Research Lab reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

Market Research on Nutritious Energy Drink |Food Research Lab(FRL)

Thumbnail-Image-Market-Insights-for-Healthy-Energy-Drink

05 Feb

Market Research on Nutritious Energy Drink

by Food Research Lab

in Beverages

Comments

Energy Drink Formulation Consulting

An energy drink is a beverage that comprises energizing ingredients, most often caffeine, and is advertised as giving mental and physical stimulation. It might have sugar, other sweeteners, herbal extracts, taurine, and amino acids, and it could be carbonated or not. The market is divided into packaging, distribution channel, and region. The market is categorized into two types of packaging: cans and bottles. The market is separated into supermarkets/hypermarkets, convenience shops, online retail stores, speciality retailers, and other distribution channels based on the distribution channel. The market is divided into 5 regions: North America, Europe, Asia-Pacific, South America, and Africa. This is due to the intensive drink developments occurring everywhere. Market sizing and forecasting have been done based on the value for each category (in USD million).

Market Insights

The energy drinks and healthy beverages market is estimated to grow at a 9.12% CAGR in the next decade. Fitness clubs and other athlete ic stadiums were shut down in significant sections of the world when the COVID-19 epidemic broke out. On the other hand, consumers continue to cling to exercises and engage in various fitness routines in the ease of their own homes, resulting in an ongoing need for energy drinks. Furthermore, several economies lifted severe lockdown restrictions, allowing health centres and sports clubs to open, leading to a rebound in energy drink sales. Our product formulations rank among the best energy drinks 2022.

Demand For Energy Drinks

The demand for non-carbonated drinks has grown due to greater urbanization, higher spending capacity of people, and increasing health awareness among the public. Sports nutrition health drinks are widely popular because of the general shift towards workouts and a healthy lifestyle. Most adults consume energy drinks to improve their agility, activeness and overall performance. Long and unpredictable working hours and the increased frequency of social events lead Indian consumers to use energy drinks.

Furthermore, the rising incidence of lifestyle-related illnesses, an increase in the number of health-conscious customers and increased consumer knowledge of active lives have prompted health-conscious consumers to pick low sugar and healthy drinks because of trends and marketing campaigns.

Despite strict regulations and a highly controlled environment, the market for energy drinks is growing due to the high degree of product innovation among manufacturers. Natural energy drinks in UK will be a highlight in the FMCG segment, and this also aids players in meeting customer needs. Energy drinks are trendy among college students and business professionals as a caffeine alternative that helps them stay attentive at work. Furthermore, these energy drinks are becoming increasingly popular because they are utilized as mixers in popular alcoholic cocktails. Rock Star, Monster, and Red Bull are examples of energy drinks that promote the image of power, energy, and speed. Consumers are drawn to energy drinks because of their sleek and bright packaging, considered stylish and contemporary. Additionally, these energy drinks aid in balancing taurine, an amino acid.

Conclusion

With so many drinks on shelves high in empty calories, finding healthy drinks high in vitamins and minerals can be challenging. Food Research Lab is here to change the narrative. We have successfully formulated, developed, tested and launched healthy beverage products for food businesses worldwide. Our beverage product consultants are food technologists who have years of expertise in beverage product development. Our energy drink formulation range includes Kombucha, Nootropics, Green Tea, Energy Drinks, etc.