A recent consumer study discovered that 75% of hot chocolate drinkers experience powdery lumps as their predominant annoyance while preparing their favourite winter drink. Sweet Freedom has duly launched CHOC SHOT, an alternative liquid hot chocolate to ensure a smooth, hassle-free experience. You just squeeze, stir, and enjoy.

Sweet Freedom’s CHOC SHOT: The Lump-Free, All-Natural Hot Chocolate Now Available in the UK

Consumer & Market Research. April 16, 2025

A recent consumer study discovered that 75% of hot chocolate drinkers experience powdery lumps as their predominant annoyance while preparing their favourite winter drink. Sweet Freedom has duly launched CHOC SHOT, an alternative liquid hot chocolate to ensure a smooth, hassle-free experience. You just squeeze, stir, and enjoy.

What Makes CHOC SHOT Different?

While clumping and requiring ample stirring characterize powdered hot chocolate, CHOC SHOT offers:

  • Smooth, lump-free texture – mixes easily with hot milk or water
  • Naturally sweet – uses apples and carob instead of refined sugars
  • No artificial ingredient – no preservatives, artificial flavour, or sweeteners
  • Healthier treat – only 13 calories per teaspoon; guilt-free
  • Vegan & allergen-friendly – great for pretty much anybody!

Hot chocolate is just the beginning: a versatile chocolate syrup.

Drizzle over anything from porridge to pancakes, waffles, and ice cream

Baking substitute: a natural alternative for cocoa powder and refined sugar

Put in smoothies or coffee for an extra chocolaty kick.

Consumer Demand for Cleaner, More Natural Chocolate Treats

70% of consumer survey respondents believe that most hot chocolates found commercially are artificial. What CHOC SHOT brings forth with naturally grown sweetness can now be considered a new clean-label chocolate indulgence.

Deborah Pyner, co-founder of Sweet Freedom, says:

“We know how frustrating lumpy hot chocolate can be. That´s why we developed CHOC SHOT-to create a smoother, nice hot chocolate experience. CHOC SHOT is an essential in every kitchen, whether for warming on a cold night or to add some chocolatey goodness to porridge and waffles.”

“A word from us: Where and When to Buy/Avail: Now Available from All Major Supermarkets in the UK and From Online Megastores: Economical Pricing for Everyday Indulgences: “

Choco Shot

FRL Insights: The Future of Healthier Chocolate Indulgence

At Food Research Lab, we see increasing demand for innovative, clean-label chocolate alternatives, driven by:

  • A tragic trend is fast developing in the increasingly identifiable demand for innovative and clean label chocolate alternatives
  • Consumers preferring to easy-to-mix non-powdered chocolate drinks
  • Consumer indulgence moving towards more naturally sweetened, low-cal malts; and
  • Chocolate syrup that introduces infinite applications beyond beverages into cooking & baking.

Should brands need further assistance in taking the plunge with clean-label chocolate, FRL can offer formulation, natural sweetening alternatives, sensory testing, and regulatory know-how.

Looking to introduce the next innovative chocolate product? Connect with FRL for expert R&D and food product development solutions!