Pep & Lekker is making a bold comeback in the plant-based space, but this time, not as a pocket-sized nibble—instead, as a functional, gut-health-supporting cracker. The brand’s latest plant-powered innovation is designed to cater to health-conscious consumers, offering a gluten-free, allergen-friendly solution packed with 12 plant-based ingredients across all six plant groups.
Pep & Lekker Returns with a Functional, Gut-Friendly
Cracker Revolution
Pep & Lekker indeed comes back in the plant world, and this time, it is quite bold-a cracker that supports function and gut health. This latest plant-powered endeavor aims at health-conscious consumers, offering a gluten-free and allergen-friendly option bursting with 12 plant-based ingredients across all six plant groups.
Redefining the Role of Savoury Crackers
Traditionally, savoury crackers have been serving mostly as support players on cheese boards and snack platters, generally considered mere supports for cheese, chutneys, or pickles. Pep & Lekker is now going to change the perception of crackers. Crackers can be nutritionally functional and not just carriers for other toppings.
These seeded crackers, made entirely from natural plant ingredients, stand for much more; they are rich in fibre, omega-3, protein, and magnesium. Thus, they earn their place as functional food in that category.
Why Pep & Lekker Crackers Are a Game-Changer
- Packed with 12 Whole Plant Ingredients – Sourced from six plant groups to ensure maximum nutritional diversity
- High in Fibre & Omega-3s – Supports gut health, digestion, and heart health
- Gluten-Free & Allergen-Friendly – Designed for sensitive diets and wellness-conscious consumers
- Menopause-Friendly & Naturally Sweetened – Uses apple puree and chicory inulin instead of refined sugars
- Sustainable & Clean-Label – Bound with olive oil instead of palm or vegetable oils, making it a planet-friendly choice
This product comes in two exclusive mouthwatering flavors
Rosemary- A perfumed, herbed cracker, with just the right kind of crunch for your taste buds.
Original- A clear, foundation for any snacking requirement.
Format and pricing: 110g Box-one of the available formats pried-about nine crackers would be in one box.
Market Expansion & Availability
Scope on Market and Period Shown Now available across UK retailers, Pep & Lekker’s functional crackers reinvent the bitter-sweetness snack market to cater to plant, health, and gluten-free consumers.
For the Future of Functional Snacking, see FRL Insights.
At Food Research Lab, we see significant potential developments in functional snacking, with options for “better for you” wellbeing benefits. Pep & Lekker’s relaunch thus captures:
- Increased need for plant-based and fibre-enriched snacking
- Prevalence for allergen-friendly, gut-health-oriented nutrition
- Consumers’ emphasizing clean-label, functional nutrition against more conventional treats
For brands wishing to pioneer or hone their functional snacks, the full range of expert R&D, formulation, ingredients sourcing, and regulatory guidance is available to them through FRL.
Would you like to be at the forefront of innovative plant-based snacks? Then connect with FRL on expert food product development solutions!
Let’s create something Innovative and Delicious together
Food Research Lab strives for excellence in new Food, Beverage and Nutraceutical Product Research and Development by offering cutting edge scientific analysis and expertise.
