The European Union defines “natural” in pet food through the guidelines set by the European Pet Food Industry Federation (FEDIAF). These standards are important for manufacturers aiming to meet EU regulatory expectations for natural pet food labeling. Below, we outline FEDIAF’s criteria for using the term “natural” in pet food ingredients, processing methods, and nutrient additions.
According to FEDIAF, “natural” should refer only to pet food ingredients that:
FEDIAF allows several non-chemical methods to process natural ingredients while preserving their original composition, including:
Yes, FEDIAF permits the use of synthetic vitamins and minerals in natural pet food with the provision that an appropriate disclaimer is added. This flexibility allows pet food to meet nutritional standards while maintaining transparency for consumers about synthetic nutrient additions.
Alongside its definition of natural ingredients, FEDIAF also provides nutrient profiles for dogs and cats. To be labeled “complete and balanced,” a pet food must meet these profiles, ensuring it supplies all essential nutrients for the pet’s health. This standard helps manufacturers create nutritionally adequate foods while adhering to the guidelines for natural labeling.
Criteria | FEDIAF Standards | AAFCO Standards |
Source Requirements | Plant, animal, microorganism, or mineral; no added substances. | Plant, animal, or mined sources without synthetic additives. |
Processing Methods | Freezing, drying, pasteurization, smoking (without chemicals); microbial and enzymatic processes. | Physical, heat, hydrolysis, and fermentation. |
Synthetic Nutrients | Synthetic vitamins/minerals allowed with a disclaimer. | Similar allowance for synthetic vitamins/minerals. |
For more guidance on ingredient sourcing and natural pet food formulations, explore Food Research Lab’s Pet Food Consulting Services. At FRL, we provide expertise in meeting both EU and U.S. regulatory standards, ensuring pet foods are both naturally sourced and nutritionally balanced.
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