Why Choose Food Research Lab's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Food Research Lab's Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Food Research Lab reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

Launching a Microbiome-Friendly Beverage: Success Strategies

04 Oct

Launching a Microbiome-Friendly Beverage: Success Strategies

by admin

in Beverage, Sectors

Comments

Background:

One of the clients approached us with a vision of creating a functional beverage aimed at improving gut health. The product was designed to cater to the increasing demand for microbiome-friendly, natural products. The client’s goal was to develop a drink that could be positioned as a daily health supplement with clinically proven ingredients, catering to health-conscious consumers.

Objective:

The objective was to create a beverage that would:

Promote gut health.
Be free from artificial sugars while using clinically proven, natural ingredients.
Adhere to regulatory standards.
Ensure easy consumer adoption through attractive packaging and clear communication of benefits.

Challenges:

The primary challenges in the formulation included:

Ensuring the product’s natural ingredients were effective in promoting gut health without compromising taste or shelf stability.

Meeting the regulatory standards for safety, labelling, and ingredient composition.

formulation_Beverage

Solution & Formulation by Food Research Lab:

The product was formulated using a combination of ingredients known for their gut health benefits. The ingredients were carefully chosen to offer a balanced nutritional profile with no added sugars and low calories per serving.

Key ingredients and their roles:

Fructo-oligosaccharide: A prebiotic fiber to improve gut flora.

Turmeric & Aloe vera – anti-inflammatory property and Soothening effect & also promotes gut health

Probiotic-rich ingredients

Kokum Agal & Triphala: Traditional Ayurvedic ingredients known for digestion support.

Fenugreek Powder & Cumin Extract: Added to support digestion and gut health.

Green Tea Extract & Rosemary Extract: Included for antioxidant properties.

The beverage’s nutritional profile was optimized to provide a low-calorie, high-fiber drink with 0g of sugar.

Execution: The client worked with food scientists and regulatory experts to fine-tune the product’s formulation. Special attention was given to ensuring the stability of natural ingredients, which were known for their beneficial properties but posed challenges in terms of preservation. A safe and approved natural preservative was included to ensure shelf life without compromising the natural formulation.

Success Factors:

Clear Positioning: The product was marketed as “microbiome-friendly,” emphasizing its health benefits and 100% natural formulation.
Nutritional Transparency: The nutrition label clearly highlighted the absence of added sugars and artificial ingredients, aligning with consumer demand for transparency.
Regulatory Compliance: The product adhered to regulatory standards, ensuring consumer trust and ease of market entry.
Consumer Adoption: Thanks to its clear benefits, natural ingredients, and appealing packaging, the product was well-received by health-conscious consumers.

Outcome:

The product was successfully launched in the wellness beverage segment, gaining traction due to its microbiome-friendly claims and natural composition. The product’s clean label, combined with its effective gut-health benefits, led to strong consumer acceptance. As a result, the client was able to expand their product line, catering to a growing market of health-conscious consumers.