Ready to Eat Food Consumption Behaviour

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Ready to Eat Food Consumption Behaviour

As customers work longer hours, spend more time commuting, and strive to better use their time, they expect products and services that will ease and support their hectic lifestyles. The economic importance of ready-to-eat foods is growing in terms of demand, sales, and export values, and food stores have increased their ready-to-eat food product assortments to meet this rising demand.

Increased female labour-force involvement, time constraints imposed by single-person and household employment, and a lack of cooking skills all encourage customers to buy ready-to-eat items.

Ready-to-eat foods are complete meals that require minimal work and may be simply replaced with home-cooked cuisine.

Ready-to-eat food intake is influenced by employment status, household size, income level, perceived time pressure, and female workforce involvement. Consumers’ ready-to-eat food behaviours were explained by the Theory of Planned Behavior. According to this, while attitudes and subjective norms influence the intention to consume ready-to-eat foods, perceived behavioural control has little effect. Food choice is also influenced by psychological characteristics such as convenience orientation, food-related behaviours, and food choice orientation.

Food Research Lab food & nutraceutical scientists conduct intense research and develop these food products with extended shelf lives and physical stability of packed foods stored under various conditions in a faster, more exact and more reliable.

Attitudes toward ready-to-eat foods are influenced by a variety of beliefs, lifestyle preferences, and socio-demographic factors. It has been discovered that convenience is a big driver for the purchasing of ready-to-eat foods.

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